SpaceX went public June 12 on the Nasdaq at $135/share and surged to $192.50 by day two — shattering Saudi Aramco's 2019 record. AI infrastructure, fuelled by compute agreements with Anthropic and Google, is now SpaceX's largest revenue segment.
🏆 Mega Shout-out
MEGA SHOUT-OUT to the GM Tier 2 pitch team for an AMAZING showing on Monday! It was an effort that had contributions from all Rethink offices. Great work everyone!
🎂 Birthdays
Frédérick Bailleul — June 22 🎂
Jon Legere — June 22 🎂
Delphine Piché — June 25 🎂
Client Updates
Lactantia
The churning vest 6AM event happened on Tuesday — we made butter! 🧈 La Presse media covered it, including video.
Orchestre Symphonique de Montréal
Briefed on Monday for a Back to School initiative and new season 27/28.
Destination Vancouver
The World Cup vibe is officially here, and our hammocks are set to hit the ground soon! ⚽🥅 Huge shout-out to the team for making it happen so everyone can truly 'Recouver in Vancouver.' Super excited to see this come to life, let's goooo! 🚀 🏆 The momentum doesn't stop here, either. We kicked off our new California campaign and briefed the creative team this week. We are fully locked and loaded for an August launch, and excited to sell Vancouver to a bunch of Americans. 🙌🏽
Naturium
After a parallel sprint of both Brand Foundations and Creative Ideation, we are finally in execution mode for their relaunch in Canada! The clients have been a dream, the work is exciting, and the energy is high on this one.
WestJet
We had a great presentation with the Sponsorship and Social clients on some fun Ernie Clement x WestJet ideas. They'll be shooting a couple of the presented content as early as later this month.
Scotiabank
N2C F26
Received approval on our ENG and FRE Real People Cast for our November campaign, and creative dev has officially kicked off!
Working towards a Shallow Holes preso on July 7th.
Scotia Sponsorship
Working towards our Deep Dive preso scheduled for June 22.
Received approval on our ENG and FRE Real People Cast for our November campaign, and creative dev has officially kicked off!
Working towards a Shallow Holes preso on July 7th.
Scotia Sponsorship
Working towards our Deep Dive preso scheduled for June 22.
✦ Shout-outs
Shout-out to Carly for all the work and love she put into the Van summer party. You made it unforgettable.
Shout-out to whomever made all those jello shots for giving us a taste of our youth. No notes.
Shout-out to the Rethink Band for KILLING it at the party. Encore! 🎸
Shout-out to Disha for trafficking a whack of D2D stuff this week ⚡
Shout-out to Rach Dickey for lil (but critical) vent sessions 🥲
Shout-out to the whole Chevy team for absolutely fucking ripping at track day on Tues (ESPECIALLY LAURIE) 🏎️
Shout-out to Alex LuhFive for being very tall and also NOT getting roadies for the party bus 🤝
Shout-out to Sohail for saving the day with Haribos 🍬
Shout-out to Kate Spencer for jumping onto Chevy wheee 💪
Shout-out to Marie for being the CMO whisperer on Chevy 👑
Shout-out to Allie & Afton for being my account partners in crime on Chevy 💃💃💃
Shout-out to the Lactantia Runner Butter team for the 6AM 5K run on a Tuesday morning this week. & big shout-out to our PR stars Christina, Chenda, Sara & KaitotheV for making sure the world knows about our lil running vest 💅
Shout-out to Anaïs for joining our teeeeammm!
Shout-out to Alijah for all his help with Molson. Lifesaver!
Shout-out to Paula for killing it with all things Molson!
Shout-out to Yogi and Rupes for being the best guest singers - killed it!
Shout-out to Carly and the party committee! That was a blast!
Shout-out to Matt and Brandon, best of luck at Cannes!
Big shout-out to Saurabh for being a fucking legend!!! Best of luck with whatever you decide to do next man.
Shout-out to Chantal for her promotion, bravo encore 👑
Shout-out to the Mtl soccer team, l'important c'est de participer
Shout-out to Larry et Vic pour le projet Renaissance x Osheaga, hâte de vous voir défiler
Shout-out to the Meggnet, we finally received 🥚
Shout-out to Clem pour l'organisation du MPP
Shout-out to David for always having a lunch that requires an extra bowl.
Shout-out to the N2C team for all their resilience on both the Summer and November campaigns!
Shout-out to Michael and Ivan for rolling with the punches on Artbot. Literal angels!
Shout-out to Rachel for going to the office on Wednesday (I'm so sry I wasn't there with you <3)
Shout-out to Alex for dealing with my 2938298 questions on the Scotia Brand spot. Appreciate you!
Shout-out to Narissa and Éliane for also dealing with my 82378237827 questions on the Perks spots. Appreciate you both!
Shout-out to Caitlin and Sarah R for the mom chats IYKYK
Shout-out to the Lactancia Churning vest team for the entire project PLUS the 6am run
Shout-out to Pascal for ordering bold for his birthday coffee
Shout-out to the AITQ pitch team #bringithome
Shout-out to the Quebec Scotia team for the hustle and great work
Shout-out to JC for beating me at MPP
Shout-out to the Tailgate Party Team, amazing afternoon & appreciated
Shout-out to Saurabh, my final friday THANK YOU shout-out.
Shout-out to Deja, Beer Pong Comeback Kids
Shout-out to Tanvir, respectfully, L
Shout-out to NACHO for swooping in and saving the day on TELUS.
Shout-out to Syd for rallying. It's a rally week!
Shout-out to the Dvan World Cup team for a successful Recouver launch in the UK!
Shout-out to Emily and Pam for a very clever Kool-Aid CP idea.
Shout-out to Nacho and Syd for starting a new in-house production company.
Shout-out to Jamie F for jumping into reactive CP land with both feet and leading us through
Shout-out to AJ & Narine for their Heinz CP expertise and energy
Shout-out to Hardik, Aashish, Jay and Posie for not giving up on a great idea
Shout-out to our friends in Vancouver for jumping on board without hesitation and taping 1000 packets by hand. Led by Leia, Laura, DW and Claire.
Shout-out to Nick for doing a very very last minute photoshoot
Shout-out to everyone at the Montreal office as well as the global PR team for the warmest welcome. :)
Shout-out to finance and accounting for all the hard work you put in every week to keep up with the unique ways Rethink operates.
Shout-out to Bliss for being a trusted sounding board and bringing a fresh perspective.
Shout-out to Saurabh for being a true pro over the last 4 years - even to the very last day. You will be missed and wish you the best in your new role.
Shout-out to Benjamin for always giving 1000%. Your forever solutions oriented mindset can't be matched. Enjoy your vacation! Well deserved.
Shout-out to Sheldon, Katie, Pam, and Cam on an excellent WestJet presentation - what a fun one!
Shout-out to Jong for being an absolute rock across all his accounts.
Shout-out to Mika for surviving the weeks leading up to Indy week!
Shout-out to Bri and Mau for all the WJ strat and brief writing they've been leading this week.
Shout-out to Karin for closing on all things UBC Sauder.
Shout-out to Brooklyn for her can-do attitude and growth mindset.
Shout-out to Raz for being a star on the COBS shoot.
Shout-out to Pam and Em for COBS scripts that genuinely make me laugh.
Shout-out to Chels for the support.
Shout-out to Mitch for jumping in and tag-teaming on Naturium.
Shout-out to Jamuna and Deja for clarifying the process.
Shout-out to the PR team for the Save my Buns Wrap Report.
Shout-out to Marika who is somehow doing it ALL.
Shout-out to Nivie for always bringing in the $$$ and thinking about Rethinkers. Keep up the stellar work.
🌤 Weekend Weather
Sat–Sun, June 20–21 · Approximate forecast
Vancouver
17°C
Partly Cloudy
Toronto
24°C
Chance of Rain
Montréal
23°C
Mostly Sunny
New York
28°C
Sunny & Warm
🎨 Cannes Lions 2026
Opens June 22
The 73rd Festival of Creativity runs June 22–26. This year's theme: a pivot from AI novelty back to proof-driven, human creativity. Top predictions:
1
Channel 4 — Water Pollution Doc
"Shocking, vile work that lived on timelines for weeks" — in the best possible way.
2
Life360 — "I Think of You (Dying)"
"An absolute slam-dunk of an idea." Film Lions frontrunner.
3
Columbia Sportswear
Strong contender in Social Media and Film Lions.
4
Heineken
Emotional storytelling meets cultural relevance.
5
Anthropic (Claude)
Top predicted contender — an AI company recognized for creativity.
📈 How are our clients' businesses doing?
Client Stock Watch — Publicly listed clients only
BNS
Scotiabank
C$123.03
↑ +15.7% (30d)
TSX
TJX
Winners (TJX Co.)
$163.87
↑ +8.7% (30d)
NYSE
AW.TO
A&W Royalties
C$36.93
— —
TSX
GM
General Motors
$79.20
↑ +9.1% (30d)
NYSE
META
Meta (WhatsApp)
$577.22
↓ −4.2% (30d)
NASDAQ
PEP
PepsiCo (FritoLay)
$141.87
↓ −5.7% (30d)
NASDAQ
KHC
Kraft Heinz
$22.85
↓ −1.8% (30d)
NASDAQ
TAP
Molson Coors
$39.36
↓ −6.2% (30d)
NYSE
MFI
Maple Leaf Foods
C$31.42
↑ +9.5% (30d)
TSX
T
Telus
C$16.32
↓ −3.7% (30d)
TSX
30-day performance: May 19 → Jun 18, 2026 · Private (omitted): Tangerine · IKEA · McCain · WestJet · Destination Canada · Kayak · Destination Vancouver
⚽ FIFA World Cup 2026
Recent Results
🇨🇴 Colombia
W
🇺🇿 Uzbekistan
🏴 England
W
🇭🇷 Croatia
🇬🇭 Ghana
W
🇵🇦 Panama
🇵🇹 Portugal
—
🇨🇩 DR Congo
Today's Matches
🇺🇸 USA
3PM ET
🇦🇺 Australia
🏴 Scotland
6PM ET
🇲🇦 Morocco
🇧🇷 Brazil
9PM ET
🇭🇹 Haiti
🌟 Haaland, Kane, Mbappé & Messi combined for 9 goals in under 48 hours. A record 281,223 fans on June 16 — the highest single-day attendance in World Cup history.
G7 Wrap-up
Just Wrapped — June 15–17
52nd G7 Summit, Évian-les-Bains
Leaders met in the French Alps covering AI governance, critical minerals, development finance, and online safety for minors. Cancer was elevated as a summit priority for the first time. Syria attended a G7 summit for the first time. India, Brazil, Kenya and South Korea joined as partners.
World Headlines
SpaceX Makes History With Record $75B IPO
SPCX closes 42% above offering on Day 2, pushing SpaceX's value past $2.5 trillion.
CUSMA Clock Ticking: July 1 Deadline Looms
Canada wants renewal — but formal U.S. negotiations have yet to begin.
The Canada-U.S.-Mexico Agreement faces its mandatory review July 1. Canada has formally signalled intent to renew; Washington is demanding concessions on dairy and digital trade before entering talks. Analysts expect negotiations to stretch into late 2026.
Quantum Computing Clears $300M in Fresh Capital
Atom Computing closes Series C and signs $100M LOI with the U.S. Dept. of Commerce.
Neutral-atom quantum firm Atom Computing hit $300M in cumulative funding this week. A new partnership with Nu Quantum accelerates distributed quantum architectures — a key step toward commercial, fault-tolerant computing at scale.